Serenity, true to its name, is a lifestyle store with a difference. Enshrouded by a blanket of trees, this tranquil boutique in Bangalore houses environment friendly, indigenous products. Cherry on the cake? It’s a not for profit registration, which means that any profits they make are invested in projects they choose at year end.
The store has a vast range of apparel, bags, shoes, jewelry, fresh jams and organic honey to choose from!
Arati’s story thus far
Brainchild of Arati Monappa, the store recently celebrated their 10 year anniversary. While Arati handles merchandising and marketing herself from Coorg, Rama and Vidhya take care of daily operations. Growing up in Ahmedabad, constantly surrounded by a variety of crafts, influenced Arati to start designing apparels and eventually start her own label. Although Serenity initially showcased only her products, it has now expanded to a lifestyle store boasting of a fascinating line-up of young designers. Arati loves encouraging talented local designers who bring in a fresh design perspective, to keep her clientele constantly enthralled. She also gives emphasis to the price factor, since she believes good design should be affordable and not restricted to the elite few.
Arati began her rendezvous with design working with the Chitara family of block printers in Ahemdabad. Although the ‘Mata in Pachedi’ craftsmen’s printing and dyeing skills were impeccable, the infrastructure was very poor. It wasn’t long until Arati’s imagination ran riot, mixing geometric and floral prints. The response to these off-beat creations was phenomenal and even saw international model India Hicks wearing an Arati sari for a photo shoot. With the proceeds, Arati invested in better equipment for the craftsmen and the label found its feet! Devoting her heart and soul to textiles, she hopes to start a small textile museum in South India. ‘There’s such a wealth of textile treasure that people need to see and appreciate’, says Arati.
They host exhibitions at the venue from time to time. Stay updated by following them here.
Location: Serenity,8/1,5th Main,Jayamahal Extension Bangalore 560046
Contact no: 080 41279127